Our Story

Born and bred in Liberty Hill, Texas, we are brand designed around those who give a damn, and who are committed to the upward grind. So often we get caught up in trying to achieve perfection, instead of progress. And that’s how our motto was born, “Progress Over Perfection.” This brand was started by Andrew Aerl, first as just a “life mantra” but it slowly evolved in to a marketable brand, people loved, so here we are!